Coffin Cake PR were behind the successful Ami James x Hummel x Tattoodo collaboration launch party on Wed 24th Sept'14 which saw the legendary tattoo artist come together with Scandinavian sport fashion creatures & his very own social marketplace design company to create a fashion capsule consisting of 1 footwear piece & clothing items also.
The collection kept to a monochromatic colour-way with pops of red & muted grey throughout. It was clear to see that Ami has defiantly put his personal touch to every product whether thats from the bold 'A' positioned on the front of the american inspired variety jacket to the hand drawn design etched onto the back of the sneakers.
On the night press we lucky enough to get a sneak peak of the sneakers & the varsity jacket before official release on the man himself! While the rest of the collection was mounted for all to see on the walls of Ami's one & only London shop: Love Hate Social Club. The collection will be dropping this month around selected retailers in Europe & Japan. See below for a glimpse of the collection & a picture of me with the other tattoo legends at the party as well : D
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